Data Services and Data Analytics Solutions

The Market Location matching process is unique. It uses software that we have developed in-house and is built on over 50 years’ experience of data matching for customers. Our software programs interrogate company name, contact name, postcode and telephone number both individually and together in a wide variety of combinations. They intelligently manage record content where there is full field or only partial field population, also where data is incomplete or presented differently (in content and format) to those records that we hold within our database.

There are, of course, occasions where customer data is more complex. In such instances we use our extensive expertise and experience in data matching to reconfigure our coding to establish further reliable matches and so add value to the project. No stone is left unturned in our quest to achieve the maximum number of reliable matches.

It is our flexibility in finding bespoke solutions that adds real value for each individual customer.

Data Audit

This report is generated after we run a match of your data records against ours and can tell you the following information:

• Any data quality issues that you have.
• How many duplicate records are contained.
• % population of each of the key fields required for matching.
• How many records match to our UK B2B dataset including live and goneaway records.
• How many contacts you have that match our televerified contact data as well as how many new contact records we can add to your data.
• How many telephone numbers within your full file match to the TPS/CTPS lists and therefore should not be called for marketing purposes.
• How many of our 130 fields of data we can append to help you with segmentation or to load back into your internal systems.
• Finally, we can show you what your target market looks like using SIC codes or our own Market Sectors, many of our customers have been surprised by what they see once this is complete. From this information we can show you how many more ‘look-a-like’ company records we can provide to you for a targeted sales and marketing campaign.

Data Penetration Report

This report gives you the information included with a Data Audit, but with more of a granular breakdown also looking at the geography of your database, size of organisation, location type and whether you hold mainly head office records, branches or single sites. You can also use the output to drill down further into the available target market of ‘look-a-likes’ that we can offer to you using our z-score penetration results.

If, as a company, you maintain multiple internal datasets, like most of our customers, feel free to send us all of the exports and we can run the above reports on each dataset or combined to show you the overlap between systems.

Many companies are looking for unique insight into their targets and we are well positioned to facilitate data capture projects using our UK call centre.

Our highly trained call centre agents go through rigorous training when they start and regularly throughout their time with us, to ensure that they make the most out of the relatively short time they may get on a call.

These skills can be transferred to any customer project that we choose to undertake. A customer project would include working on the scripting to make sure it is clear, fair to the data subject, efficient (to make sure we get the most from the call), questions are concise and answers are easy to transfer to the system i.e. set answers in as many cases as possible.

Once the data has been collected, we can format according to any instructions provided and supply for upload into internal systems or analyse the results collected if they are for research rather than targeting.