Email Services
B2B email marketing solutions take advantage of email as one of the most popular mediums of business communication and leverage it as a digital marketing strategy.
Over 85 per cent of B2B marketing campaigns use email as their primary lead-generation tactic.
Market Location have experience in sending over 15 million emails a month on behalf of our customers. Sending this volume of emails increases the strength of our update process and accuracy of our data. All bounces from campaigns are fed back into our Call Centre and telephone verified to update the record.
Email Append
If you have your own customer or prospect dataset and need to append more email addresses to aid your sales and marketing plans, then we can match your data to our UK B2B dataset and let you know how many new or updated email addresses we can provide as well as how many additional contacts with email addresses we can append to your company records.
We can provide you with a license to use these email addresses for a 12 month period – in order to respect the rights of our data subjects we ask that you put together a well thought out email strategy that allows for a maximum of 1 cold email a month with additional follow ups to those that show an interest in your material. However, if your campaign requires more sends then give us a call and we can discuss on a case by case basis.
Email Broadcast
Whether or not your company has its own email service provider, Market Location can offer you a fully managed email service that utilizes our database of over 800,000 telephone verified business email addresses for targeted activity.
Market Location have experience in sending over 15 million emails a month on behalf of our customers. Sending this volume of emails increases the strength of our update process and accuracy of our data. All bounces from campaigns are fed back into our Call Centre and telephone verified to update the record.
Having launched our B2B Email Marketing Service back in 2003, we have developed an expansive team of experienced email professionals. All of whom have shown our managed email customers, over many years, that our industry leading high-quality email database when used in conjunction with our experienced email marketing creative and management capabilities can deliver sustainable, high-quality leads for our customers.
Our team can offer consultancy to our email customers to ensure that we share our knowledge and together make the campaigns as successful as we can. Managing the whole process for you from building the email template and working out the key target markets, through to building a pre-populated landing page and making sure the leads are seamlessly loaded to your CRM system using API’s.
Our fully managed email broadcast service includes real-time online campaign statistics and offline data for targeted follow-up.
Self-Serve Email Platform
If you have an internal marketing team that want more control over the email templates used, send strategy and timings then we can give you access to our email platform with full training and support where required.
As the email platform is separate to our UK B2B dataset, you can also upload other data that you may hold and include these records in your email sends.