market location logo highlighting 50 years

Headquartered in Sutton Coldfield, Market Location is the leading B2B business data and marketing solutions provider in the UK.

Market Location has over 50 years of experience in data and direct marketing. We now have the ISO 27001 and ISO 27701 accreditations to show that we take our role as a data provider seriously.

Who is Market Location

Our dedicated team of data experts, alongside our fully compliant UK B2B data, are fully versed in GDPR and PECR requirements.

With many years of experience in the data and direct marketing industries, we have developed an in-depth understanding of data requirements and sophisticated database analysis techniques. Whether your requirement is a bespoke data solution or the supply of business data for marketing, we are the UK’s leading provider of B2B data you can trust.

Market Location has a market-leading position built upon superior data quality and service, marketing data expertise, innovative technology, and a dedicated team of data experts providing the data and insights our customers require to run a successful business. We are proud to be fully GDPR and PECR compliant, allowing our customers to use our B2B data with peace of mind.

Market Location, 118 Data Resource and 118 Information are all part of the 118 Group and together we are the leading B2B business data and marketing solutions provider in the UK.

A team of professionals collaborating at their desks in a modern office setting.

Company Vision

Market Location takes pride in working hard to build and maintain a best-in-class UK B2B data universe that can assist organisations with their Sales and Marketing campaigns and strategies. We maintain high standards that our customers can rely on by investing heavily in accreditations linked with information security and privacy management.

Accreditations are essential to guarantee that your data is safe and that our data is compliant. Our goal is to stay at the forefront of fairness and transparency and as the market leader in the industry, continue to help our customers achieve their business goals through the data we maintain and provide.

Our History

Market Location has now been trading for over 50 years, creating a unique dataset specifically for marketing purposes. Our dataset has evolved over those years and now incorporates sources from directory partners, open data, telecom providers, Companies House, PAF, credit reference agencies and other data partners.

We have a 70-seat call centre with highly trained agents, combined with smart technology to ensure outstanding results. We now make over 5 million calls annually to ensure complete accuracy – we are the only data company with a UK-based call centre.

Our evolution over those 50 years has allowed us to gain a unique position in the industry, using industry leading technology and advanced AI techniques to drive our data capture and a call centre to verify all our UK B2B data to ensure completeness, accuracy and GDPR/PECR compliance.

Market Location office, A two-story brick building with a sloped roof and multiple chimneys is adjacent to a glass entrance area. A tree and two white signboards are in the front of the building.

Our Accreditations and Memberships

IS/IEC 27001

ISO/IEC 27001 is the international standard that describes best practices for an ISMS (information security management system).

ISMS is a framework of policies and procedures that includes all legal, physical and technical controls involved in an organisation’s information risk management processes, including documentation, management responsibility, internal audits, continual improvement, and corrective and preventive action.

Every customer deserves to know that their data will be as secure with us as it would be with them. Market Location has invested heavily in our Information Security responsibilities. In doing so, we have ensured that we meet the requirements for the top accreditation available for this area.

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ISO/IEC 27701 standard, a PIMS standard

ISO/IEC 27701 standard and PIMS lays out a detailed set of operational checklists that can be adapted to various regulations, including GDPR. Companies document their policies, procedures, protocols and activities in line with the standard’s operational checklists, with records then audited by internal and third-party auditors, resulting in detailed proof of compliance with the standard.

With this accreditation, we could not be more GDPR compliant if we tried! We have chosen to invest heavily in compliance to cover our data collection, storage, and processing, as well as our handling of customer data and our Marketing services. ISO/IEC 27701 accreditation means an external auditor has assessed everything, and we have been found to meet (and in some cases exceed) all standards required for the 27701 accreditation.

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Cyber Essentials

Cyber Essential accreditation assesses five technical controls of a company’s secured internet connection, secured devices and software, controlled access to data and services, protection from viruses and other malware, and software patch management for machines and software. We give our customer peace of mind when uploading or downloading data and utilising our online services.

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FSQS qualification was undertaken due to our work with banks and insurance companies. This accreditation ensures they are confident in our processes without having to conduct an audit themselves. This qualification speeds up the onboarding process for new FCA-registered customers, as all checks are already done!

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G Cloud

G Cloud is an accreditation process for suppliers to UK Public Sector bodies. This enables organisations to be listed on the HM Government’s G-Cloud Marketplace with all compliance and procedural checks already passed!

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Data Protection with the ICO

The ethical and correct handling of personal information is known as data protection. Though on a more practical level, it’s about fostering trust between people and organisations. It’s a component of the fundamental right to privacy. Data protection involves treating people with fairness and transparency, recognising their freedom to self-determination and social engagement, and finding a balance with the broader goals of society.

Innovation depends on data protection. To ensure public confidence in, participation in, and support for novel applications of data in both the public and private sectors, good data protection practices are essential.

The DPA 2018 and UK GDPR outline the UK’s data protection regime.

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Data & Marketing Association (DMA) Membership

The Data & Marketing Association (DMA) is the driving force of intelligent marketing.
They advocate a rich mix of technology, diverse talent, creativity, research, and insight to create standards for the UK’s data and marketing community to meet in order to prosper. They are guided by their customer-first values, which are entrenched in the DMA Code. In order to better serve their customers, Market Location actively participates as a member of the DMA.

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