Talk of AI is everywhere and we are excited to see where it goes both for us and for our customers. We have a number of new partnerships in the works as any form of AI, can only excel based on the data it learns from which gives us a great opportunity. ChatGPT for example, will work much better with the clearest, detailed instructional prompt you can feed it so although it’s an incredibly useful tool, it still needs help to fulfil maximum potential.
The very same can be said for any other AI system, tool or CRM systems that require data as its fuel for ignition. The challenge is that not all fuel, like not all data sources are created equal.
The impact of putting a low quality data source into an AI system can have severe and compounding negative impacts across operational, strategic, and customer experience levels.
Impacts include:
- Garbage In, Garbage Out – AI models are heavily reliant on clean, accurate data, so feeding them anything less creates flawed predictions, terrible decision making and broken automation.
- Misguidance – If AI is being used for providing suggestions such as lead scoring models or segmentation, the results you’ll receive back from low quality data are unreliable at best, incorrect at worst.
- Death of the model – Bad data usage over a long period of time will actually degrade the AI model you’ve built to save you time – it does the opposite!
- Compliance Violation – A major cause of a GDPR breach is poor data hygiene, you wouldn’t want to risk a breach circulating around in your CRM system…
- Inefficiency – Your business needs to maximise conversion through quality lead potential but time and money is lost instead, chasing dead leads or targeting incorrect segments.
That’s just the beginning – continual use of inaccurate, inadequate data is a long, exhaustive road of problems and pain. The alternative to avoid all of this is to verify your data source long beforehand and value quality of the data above everything else, including perceived negativity on initial cost.
Market Location has the most elite, UK B2B data (fuel) source for your system available on the market today – combining high accuracy, complete compliance and prime contact-ability to get your sales, marketing and analytics systems performing at full, optimal efficiency.
We are already seeing some new partnerships being built with AI providers, with more to come in the future as everyone realises that AI doesn’t replace a good data source (fuel) it streamlines getting the most from it!
Call 01926 450388 today to invest in the best.