The Client

The University of Leicester School of Business (ULSB) offers a range of opportunities for businesses to collaborate and grow. Their support includes:

  • Developing expertise
  • Adopting innovative practices
  • Accessing student talent
  • Hosting business-focused events to connect with support organisations

Courses offered include:

  • Accounting and Finance
  • Business and Management
  • Economics
  • Entrepreneurship
  • Marketing

The Background

ULSB began working with Market Location in 2023 to address challenges in recruiting SMEs (5–249 employees) for their Help to Grow: Management Course.

The Challenge

Despite the course’s quality and benefits, ULSB struggled to attract SMEs. The main issue was effectively reaching and engaging this specific demographic to boost enrolment and build a strong business community

Why Market Location?

ULSB chose Market Location based on a trusted referral and the following strengths:

  • Price: Competitive and budget-friendly
  • Targeted Reach: Ability to engage a relevant business audience
  • Support & Reporting: Comprehensive tools and responsive customer service

The Solution

In November 2023, ULSB partnered with Market Location to run targeted email campaigns for:

  • Help to Grow: Management Course
  • Greener Futures initiative

Key highlights:

  • Prompt and efficient support
  • Flexibility in extending the contract
  • Increased volume of email sends for broader outreach

The Results

  • Increased Leads & Pipeline: More qualified leads and a stronger recruitment pipeline
  • Closed Won Deals: Tangible enrolments confirmed the campaign’s success
  • Geographic Targeting: Two campaigns ran simultaneously under one contract

 

The University of Leicester School of Business Recommends Market Location

Reasons:

  • Exceptional customer support
  • Efficient processes
  • Flexible contracts

Client Testimonial

“Market Location has enabled us to reach a relevant business audience effectively. I have been deeply impressed by their flexibility, structured processes, and their proactive and effective approach to customer support. Their expertise has been instrumental in enhancing our recruitment efforts.”