The Client

Founded in 1926, Lyreco is a global leader in the distribution of workplace products and services. With a workforce of over 12,000 employees, Lyreco is committed to delivering tailored solutions that enhance productivity, safety, and sustainability in the workplace. Its comprehensive portfolio includes office supplies, personal protective equipment (PPE), hygiene products, IT accessories, furniture, and catering essentials.

The Background

After being introduced to Market Location through a mutual friend, Tanya and her team were impressed by the brand’s reputation and their consultative approach. They started to work with Craig (Business Development Director) from Market Location and were impressed with his knowledge of the data and the market place. Discussions centred around what we needed and how we could get the best of the data for us, rather than just pushing data on us.

The Challenge

Lyreco was looking to expand its reach and connect with decision-makers in businesses that were previously out of sight. The goal was to generate high-quality leads and build a stronger sales pipeline by targeting new, relevant audiences.

Why Market Location?

Lyreco chose to work with Market Location based on:

  • Familiarity with the 118 brand
  • Confidence in Craig’s expertise
  • A clear understanding of how the data could be leveraged effectively

The Solution

At the point that we had decided to move forward with Market Location, the onboarding process was smooth, with no challenges reported from anyone involved. Lyreco opted for a comprehensive package including:

  • Direct Mail Campaigns
  • Email Campaigns
  • Access to Bizi (self-service data platform)

The team appreciated the tele-verified data, and the fact that it was regularly updated through Market Location’s Call Centre. The dedicated account management also gave us great support whenever we needed it. The Bizi platform proved especially useful, allowing area managers to get instant data counts and insights.

The Results

Lyreco managed to achieve great results using Market Location’s data including:

  • Lead Generation: Significant increase in qualified leads
  • Sales Pipeline: Stronger and more consistent pipeline
  • Closed Deals: Tangible growth in closed-won opportunities
  •  Telesales Efficiency: Improved performance and accuracy in outreach

“We had lots of leads, closed deals and the data dialled by our team has been accurate.”

Lyreco Recommends Market Location

All 65 team members now actively use Market Location’s services. The data has empowered the team to work more efficiently and target the right businesses with confidence. Lyreco would recommend Market Location for:

  • Up-to-date, accurate data
  • Excellent account management
  • Valuable strategic advice
  • Easy to use, good value for money

 

 

 

 

Client Testimonial

“Genuinely impressed with Marketing Location’s consultative way of working. Made it so easy to visualise how their data could help us achieve our KPI’s. Craig and the account management support provided helped us quickly work through the onboarding to live campaigns. Then the results just kept coming.
The accuracy of the data helped get everyone on board with the new data source. Looking forward to the next set of campaigns.”

Tanya Bennett