The Guild of Master Craftsmen: Successful Case Study

The Client

The Guild of Master Craftsmen is dedicated to supporting and promoting trade and artisan businesses throughout the UK. With a committed team of approximately 50 professionals, the organization focuses on providing a wide range of services and resources aimed at helping skilled tradespeople grow their businesses, enhance their skills, and connect with a broader audience of potential clients and partners.

The Background

The Guild of Master Craftsmen first started working with Market Location in 2016 when they faced challenges reaching a large enough audience of skilled tradespeople.

The Challenge

In early 2023, The Guild of Master Craftsmen recognised the need to expand their lead generation efforts beyond social media platforms.

Despite having experimented with LinkedIn to attract leads, they sought a more comprehensive solution designed to reach a diverse array of companies across various sectors.

Their goal was to implement a reliable and scalable approach to lead generation that would provide consistent results and strengthen their market presence.

Why Market Location?

The Guild of Master Craftsmen chose Market Location for its comprehensive email marketing services after evaluating several proposals.

The tailored approach presented by Market Location not only aligned with their lead generation objectives but also inspired confidence regarding potential outcomes.

Key factors influencing their decision included a careful analysis of budget constraints and expectations for return on investment, which demonstrated that Market Location was capable of delivering tangible results.

The Solution

Market Location and Jason joined forces to build out a compelling email message that followed best practice standards to maximise deliverability and inbox placement.

The data selection was segmented naturally to tradespeople but ensuring the content matched any specific tradesperson related pain points, such as using the emblem for exposure, was a core part of the message.

A landing page that matched the Guild of Master Craftsmen brand was built to generate and store leads that were sent across in seconds so that Jason and his team could swiftly follow up.

The Results

Market Location’s email marketing service rapidly became an essential component of The Guild of Master Craftsmen’s lead generation strategy.

According to the client, “It steadily brings in a good number of sales leads each month for the team to pursue.”

The service has provided an additional and effective channel for reaching targeted audiences, allowing them to connect with market segments that were previously difficult to access.

The result has been an increase in inquiries and potential partnerships, bolstering their membership and overall engagement.

The Guild of Master Craftsmen Recommends Market Location

When asked about the reasons he would recommend Market Location to other organisations, Jason highlighted three key factors:

• It generates leads consistently, allowing us to maintain a steady pipeline of potential clients.
• The framework is effective and adaptable, making it easy to measure and enhance our marketing efforts over time.
• The team is highly supportive, offering expert advice and responsive service whenever we have questions or need assistance.