The Client

Greene King is the UK’s leading pub company and brewer, proudly operating an impressive portfolio of over 2,700 pubs, restaurants, and hotels across England, Wales, and Scotland.

Beyond managing its own esteemed establishments, Greene King plays a vital role in the broader hospitality landscape by supplying an array of quality products to independent venues nationwide.

The Background

Greene King has only started working with Market Location this year but looks forward to carrying on the relationship after some great initial results.

The Challenge

As a leading name in the hospitality industry, Greene King aimed to broaden its influence and forge meaningful partnerships with a greater number of independent outlets.

However, the team encountered significant hurdles due to outdated and incomplete contact data. This challenge not only impeded their ability to efficiently identify potential partners but also limited their outreach efforts, making it difficult to cultivate valuable relationships.

The Solution

To elevate the quality and completeness of its contact database, Greene King turned to Market Location. After carefully evaluating several options, they ultimately chose Market Location based on compelling factors such as:

  • High-quality data enhancement capabilities
  • Competitive pricing that ensures value for money
  • Excellent communication from the outset

Market Location provided a data matching &enhancement service that successfully enriched Greene King’s existing records and identified new, relevant contacts.

The Results

Since partnering with Market Location in March 2025, Greene King has achieved significant improvements in its outreach efforts:

  • The addition of over 200 new prospective outlets to their prospecting pipeline, expanding their influence significantly.
  •  Successful conversion of three new partners into valuable trading relationships.
  • A substantial uplift in the quality of contact data, contributing to more targeted outreach.
  • Enhanced efficiency across telesales and prospecting teams, streamlining their operations.
  • More than 50 team members within Greene King now actively leverage the enriched data to drive growth and engagement in their initiatives.

 

Client Testimonial

“The service provided is both quick and efficient. The system is incredibly user-friendly, and the quality of the data enhancement has
exceeded our expectations.

The Market Location team is not only friendly but also exceptionally helpful, making every interaction a positive experience.”

Bethany Kilpatrick