I read an article recently about how partnering with specialists is the best and fastest way to progress your business. It got me thinking – we pride ourselves at Market Location/118 on the levels of Compliance that we achieve with our data products. But that is a given now with our clients and when we talk to new prospects. What surprised prospects at our first meetings was how many questions we asked about their business, targets, systems, data flow, departments, past experiences and future aspirations. We’ve had comments like, “No one has ever spent this time trying to get to know our business before pushing their products/service”. So that’s another USP that we should tell you about.
At Market Location/118, we understand that nobody can be an expert in all areas. Just as you wouldn’t buy a car and then profess to be able to service it yourself to get the best out of it, we believe that when we start a new journey with a new client, consultancy is a must. This means we take the time to thoroughly understand your needs to support your whole business and allow you to get the best and fullest use of our products/services. We do this before we even discuss which of our products/services would be the best fit for you, ensuring that our recommendations are tailored to your specific needs.
Our team at Market Location/118 has vast experience in Sales, Marketing, and data. We are fortunate to have dedicated Email experts who know how to maximise the results of an email campaign. Whether you need an ongoing nurture campaign that adapts to recipients’ actions or regular email sends to a broad audience, our team is equipped to support you. Their expertise will undoubtedly bring value to your business and provide you with the confidence you need. As a testament to their skills, I’ve again read lots of articles recently on how email is beginning to struggle to bring in good delivery rates and generate leads; however, due to the hard work of our email team, our clients are still enjoying average delivery rates of 93% and higher. Lead rates are still strong across all industries we support with email campaigns.
My favourite thing to do is run a workshop with a client to consult with the broader teams within an organisation and ensure that they have maximum efficiency in data usage. I recently ran an exploratory session with a large utility provider to explore the data they already had, their targets and requirements for the year ahead – for each of the department representatives there, what they have tried before, what worked what didn’t work. We explored how each team could use the data differently, what niche fields of data would be helpful for them to have as indicators within the dataset, how they could take updates and how they could take delivery of the data to maximise the time they license it for.
We’ve had three meetings in total now and will be creating a bespoke data set just for them, with a set update process – they’ll be taking an analytical view of their target market first to allow segmentation and further internal analysis on coverage, before they take prospect records for marketing, when they have their campaigns planned. That way, they get 12 months of licensing and use the data on day one after receipt rather than take the data and not use it for two months while planning and getting the creatives ready.
Essentially, the takeaway is that if your data is not currently working well to support your whole business and you don’t know how to fix it, ask us, as we do!
